Quick commerce, or super-fast deliveries, is becoming increasingly popular among millennials and Gen Z, with companies delivering various items to doorsteps in no time. Quick commerce makes up about 5-6 per cent of a household's grocery spending, with platforms like Blinkit valued at around $13 billion. It is mostly popular in big cities but is also gaining traction in places like Vizag, Nagpur, Kochi, Jaipur, and Lucknow.
In the past one year, half the new customers that we have added are all pure play quick commerce customers, who often do not make planned purchases and end up buying 4-15 times a month from our platform,” said Seshu Kumar Tirumala, chief buying and merchandising officer at BigBasket. Goldman Sachs said Blinkit's implied valuation - estimated at $13 billion - is now higher than that of parent Zomato's core food delivery business, indicating the rapid growth of the segment.
Flipkart's quick commerce, led by Hemant Badri, to launch in July with dark stores setup. Potential deals with Zepto and Dunzo didn't progress. Swiggy integrates Mall with Instamart.
Direct-to-consumer (D2C) brands rushing to get listed on quick-commerce platforms are shelling out between 30-45% as commissions, compared to the 10-20% that large, more established FMCG companies pay.
Q-commerce in India, led by major players like BlinkIt, Swiggy Instamart, and Zepto, is reshaping the retail landscape. The sector's rapid expansion offers significant job opportunities, especially in logistics, warehousing, and technology-driven roles, promising continued growth.
The Legal Metrology (Packaged Commodities) Amendment Rules 2017 mandates the disclosure of critical product information, including the expiry date, on e-commerce platforms. Mentioning ‘best before or use by the date, month and year’ on its digital/electronic network is thus a legal prerequisite.
“Blinkit customers can now get Lenskart.com products in 10 minutes. Starting with delivering sunglasses and their Hustlr range (Computer Glasses). Curious to see how Hustlr evolves as a brand over time,” the post read.
Spread across an area of over 60,000 square feet, the new centre is equipped with a daily dispatch capacity of over 9,000 units per day. With the new unit, Flipkart aims to cater to the rising demand for online groceries across Ballari, Davanagere, Dharwad, Shivamogga, and South and North Goa.
Urban elite households at the top of the pyramid spent nearly half their food budget on packaged food, restaurant meals and food delivery in FY23 compared with 41.2% over a decade ago, as per the latest data from the Ministry of Statistics and Program Implementation (MoSPI) and ICICI Securities.
Along with high predicted temperatures, stable raw material costs are contributing to the positive outlook of dairy companies. Last year, brands experienced significant pressure on raw material prices, primarily due to a shortage of cattle in the dairy industry. This year, the prices of dairy ingredients have remained relatively stable. However, rising cocoa prices pose a considerable challenge for companies.
Zepto eyes $300 million fundraise for $2.5-3 billion valuation, targeting Ebitda positivity with $1.2 billion sales. Blinkit's GMV surpasses $1 billion; Zomato holds $1.5 billion cash; Swiggy prepares for IPO.
Get updates on your preferred social platform
Follow us for the latest news, insider access to events and more.
